Google Adwords is a system developed to assist in marketing products or services within the Google Search Engine, and its affiliate sites. How it works, by the use of a placed text ad that appears when people search for phrases related to your offering, appearing as a sponsored link.
Adwords are used by advertisers who place ads on search engine pages, in conjunction with websites with related content. Adwords advertisers pay the search engine a certain amount per click, every time a viewer clicks on their advertisements. These ads appear in Google’s sponsored links section whenever an online user types in relevant keywords in the search field. As an online advertiser, you can also strategically select where to place your ads on websites to gain extra exposure.
A sponsored links are links to websites that pay for placement next to the Google Result pages. These advertisements are always labeled “sponsored links”, and are specifically targeted to the topic of the initial search. The idea behind sponsored links is to provide an obvious method to find website that contain information pertaining to your initial inquiry.
The “pay per click” system means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search. This can have a significant result in rowing your business.
Research has proven that there is a variation between the types of people that visit a website. Those that find a website through an organic search are simply browsing for information, and will visit multiple sites in order to obtain all the right information they require for a specific product or service. Traffic generated by the pay-per-click ads know that when they are clicking on the ad it is because the advertisement speaks directly to the specific product or service they require. These visitors are specific and targeted visitors, not just browsing, therefore increasing business sales.